Description
“Dirt is cheaper in the country!” Everyone who lived in New Mexico in the 1980s remembers that famous slogan used in TV commercials to market Casey Luna’s Ford and Mercury car dealership in Belen. Casey’s TV ads made his a household name, contributing to his great success as a businessman while helping him launch his career in politics. But it took much more than a popular ad to make Casey a success in nearly every endeavor he pursued in life. In one of the most engaging biographies of a 20th century New Mexico state leader, historian Richard Melzer recounts Casey’s life from his humble beginnings in Cañon de Jemez and Albuquerque to his more than fifty years in Ford car dealerships, his ownership of a national champion sprint car, and his service as a lieutenant governor of New Mexico. Filled with compelling, often humorous anecdotes, this is the story of a colorful leader with lessons to be learned for all who truly care about New Mexico and its future.
